If your marketing isn't making you money, what's it actually doing?
Another Instagram post. Another networking event. Another few hundred pounds spent on advertising.
You're doing the marketing. But is it doing anything for your business?
At Elle & Co., we help small businesses work out what makes customers buy, why they choose one business over another and where their marketing efforts should be focused.
Then we help put the right things into action.
From research and strategy to done-for-you content, we're here to make your marketing worth the effort.
If your marketing isn't making you money, what's it actually doing?
Another Instagram post. Another networking event. Another few hundred pounds spent on advertising.
You're doing the marketing. But is it doing anything for your business?
At Elle & Co., we help small businesses work out what makes customers buy, why they choose one business over another and where their marketing efforts should be focused.
Then we help put the right things into action.
From research and strategy to done-for-you content, we're here to make your marketing worth the effort.
IMMEDIATE CLINICAL CLARITY
Stop blending in. Start sounding different.
CASE STUDY 01
The Brand Extraction
"I knew what we did was brilliant, but I was too close to it to explain it without sounding like a walking brochure. Elle extracted the real magic of our business in a single afternoon."
SARAH D. — FOUNDER, COSMOS CLEANING
KEY BREAKTHROUGHS UNLOCKED
ERADICATED THE 'FLUENT WAFFLE'
Replaced safe, industry-average jargon with sharp, compelling positioning that speaks directly to your ideal clients.
COMMANDED PREMIUM POSITIONING
Allowed the team to command fees matching their actual brilliance, rather than engaging in race-to-the-bottom price wars.
INSTANT CONTENT PLAYBOOK
Acquired complete clarity on what to say across every marketing vertical from social media to leaflets, entirely eliminating blank-page anxiety.
CASE STUDY 02
The Authentic Magnet
"I thought I had our direction fully sorted after thirteen years in business. But having a single session with Elle was a complete game-changer. She challenged me to stop trying to fit into a stiff, artificial box, and helped me realise that standing powerfully in my authentic voice is the ultimate magnet for high-value clients."
DR. KEV — FOUNDER, HOUSE OF IKIGAI
KEY BREAKTHROUGHS UNLOCKED
THE STRATEGIC SOUNDING BOARD
Getting direct, practical third-party perspective on brand development, positioning, and voice.
THE MAGNETIC SHIFT
Realising that true authenticity, rather than a forced or rigid corporate image, naturally attracts the right market.
DECADE-OLD CLARITY
Re-aligning the growth trajectory of a 13-year-old clinic in a single, high-impact hour.
IMMEDIATE CLINICAL CLARITY
Stop blending in. Start sounding different.
CASE STUDY 01
The Brand Extraction
"I knew what we did was brilliant, but I was too close to it to explain it without sounding like a walking brochure. Elle extracted the real magic of our business in a single afternoon."
SARAH D. — FOUNDER, COSMOS CLEANING
KEY BREAKTHROUGHS UNLOCKED
ERADICATED THE 'FLUENT WAFFLE'
Replaced safe, industry-average jargon with sharp, compelling positioning that speaks directly to your ideal clients.
COMMANDED PREMIUM POSITIONING
Allowed the team to command fees matching their actual brilliance, rather than engaging in race-to-the-bottom price wars.
INSTANT CONTENT PLAYBOOK
Acquired complete clarity on what to say across every marketing vertical from social media to leaflets, entirely eliminating blank-page anxiety.
CASE STUDY 02
The Authentic Magnet
"I thought I had our direction fully sorted after thirteen years in business. But having a single session with Elle was a complete game-changer. She challenged me to stop trying to fit into a stiff, artificial box, and helped me realise that standing powerfully in my authentic voice is the ultimate magnet for high-value clients."
DR. KEV — FOUNDER, HOUSE OF IKIGAI
KEY BREAKTHROUGHS UNLOCKED
THE STRATEGIC SOUNDING BOARD
Getting direct, practical third-party perspective on brand development, positioning, and voice.
THE MAGNETIC SHIFT
Realising that true authenticity, rather than a forced or rigid corporate image, naturally attracts the right market.
DECADE-OLD CLARITY
Re-aligning the growth trajectory of a 13-year-old clinic in a single, high-impact hour.
THE CORE PROBLEM
Brilliant businesses lose work
for really daft reasons.
Not because they're rubbish. Because they sound exactly like everyone else. Every website says
"friendly", "professional" and "trusted". Every LinkedIn profile says they're "passionate". Every
networking pitch sounds like it was written by the same bored consultant in 2009. Then everyone
wonders why the only thing clients compare is price. If people can't tell the difference, they assume there isn't one.
You're too close to see it
Explaining your own business is like trying to describe your own accent. Everyone else can hear it. You can't.
You're accidentally speaking fluent
industry waffle
You know exactly what "end-to-end bespoke solutions" means. Your clients haven't got a clue.
You're making marketing much harder
than it needs to be
Posting more isn't the answer. Neither is another Canva template. If the message
isn't right, you're just shouting the wrong
thing more often.
Our flagship service
Before you spend another penny on marketing, let's find out what's worth spending it on.
You've probably been told you need to post more, advertise more, improve your website or get yourself on TikTok.
Maybe you do.
But how does anyone know that's what your business actually needs?
Before we recommend anything, we want to understand your customers, your competitors, your business and the reasons people choose to buy.
That's what Marketing to Money is all about.
We do the digging. You get the answers.
01 | Research
We investigate the people you're trying to reach, what matters to them and how they choose which business to trust with their money.
We look at your competitors, what's happening in your market and where there might be opportunities you're missing.
02 | Messaging and positioning
Why should someone choose your business over all the others?
We work out what makes you worth choosing, what your customers need to hear and how to communicate that in a way that makes sense to them.
You'll get clear messaging and guidance on how your business should present itself.
03 | Marketing strategy
Now we decide what to do.
Using what we've discovered, we create a practical marketing roadmap, prioritising the activity that's most relevant to your business, your customers and your budget.
It might involve social media, your website, networking, advertising, email or something else entirely.
The research tells us what to recommend.
The result?
A clearer understanding of your market, a stronger message and a marketing plan you can actually use.
You can carry it out yourself, pass it to your team or ask us to help you put it into practice.
No more choosing marketing activities simply because everybody else seems to be doing them.
Marketing to Money starts at £1,500 + VAT.
Our flagship service
Before you spend another penny on marketing, let's find out what's worth spending it on.
You've probably been told you need to post more, advertise more, improve your website or get yourself on TikTok.
Maybe you do.
But how does anyone know that's what your business actually needs?
Before we recommend anything, we want to understand your customers, your competitors, your business and the reasons people choose to buy.
That's what Marketing to Money is all about.
We do the digging. You get the answers.
01 | Research
We investigate the people you're trying to reach, what matters to them and how they choose which business to trust with their money.
We look at your competitors, what's happening in your market and where there might be opportunities you're missing.
02 | Messaging and positioning
Why should someone choose your business over all the others?
We work out what makes you worth choosing, what your customers need to hear and how to communicate that in a way that makes sense to them.
You'll get clear messaging and guidance on how your business should present itself.
03 | Marketing strategy
Now we decide what to do.
Using what we've discovered, we create a practical marketing roadmap, prioritising the activity that's most relevant to your business, your customers and your budget.
It might involve social media, your website, networking, advertising, email or something else entirely.
The research tells us what to recommend.
The result?
A clearer understanding of your market, a stronger message and a marketing plan you can actually use.
You can carry it out yourself, pass it to your team or ask us to help you put it into practice.
No more choosing marketing activities simply because everybody else seems to be doing them.
Marketing to Money starts at £1,500 + VAT.
DONE-FOR-YOU VIDEO CONTENT
You run your business. We'll make sure people hear about it.
You know you should probably be making videos.
But between looking after your customers, managing your business and doing everything else that lands on your desk, finding the time to film yourself three times a week isn't exactly appealing.
That's where we come in.
We create and publish regular talking-head videos that allow your customers to get to know you, understand your expertise and see why you're worth talking to.
One filming day every quarter. Three videos every week.
Here's how it works.
We plan.
We look at what potential customers need to know, the questions they're asking and what might help them feel confident about making an enquiry.
We film.
Four filming sessions a year. We make the most of your time in front of the camera, creating enough material to keep your social media active between sessions.
We edit and publish.
Three short-form videos every week, professionally edited and posted to your agreed social media channels.
You don't need to become an influencer.
You just need to be someone your customers can get to know.
Good video gives people a chance to hear you explain things, see how you think and get a feel for whether you're the right person to help them.
And that's a lot more useful than dancing around your office because somebody on Instagram told you to.
DONE-FOR-YOU VIDEO CONTENT
You run your business. We'll make sure people hear about it.
You know you should probably be making videos.
But between looking after your customers, managing your business and doing everything else that lands on your desk, finding the time to film yourself three times a week isn't exactly appealing.
That's where we come in.
We create and publish regular talking-head videos that allow your customers to get to know you, understand your expertise and see why you're worth talking to.
One filming day every quarter. Three videos every week.
Here's how it works.
We plan.
We look at what potential customers need to know, the questions they're asking and what might help them feel confident about making an enquiry.
We film.
Four filming sessions a year. We make the most of your time in front of the camera, creating enough material to keep your social media active between sessions.
We edit and publish.
Three short-form videos every week, professionally edited and posted to your agreed social media channels.
You don't need to become an influencer.
You just need to be someone your customers can get to know.
Good video gives people a chance to hear you explain things, see how you think and get a feel for whether you're the right person to help them.
And that's a lot more useful than dancing around your office because somebody on Instagram told you to.
MIMS NETWORKING COMMUNITY
Running a business is easier when you've got good people around you.
Introducing MIMS: Make It Mean Something.
An online networking and marketing community for small business owners who want useful conversations, fresh ideas and people they can turn to.
Because sometimes you need marketing advice.
Sometimes you need an introduction.
And sometimes you just need another business owner to tell you how they dealt with the very thing that's driving you up the wall.
What happens in MIMS?
Proper networking
We meet on Zoom twice a month, on the second and fourth Wednesday at 11am.
An hour to get to know other business owners, share what you're working on and make connections through guided breakout conversations.
A WhatsApp community
A place to ask questions, share your knowledge, promote something useful and get involved in conversations throughout the week.
Practical marketing advice
Regular prompts, tips and conversations to help you understand your marketing a little better and pick up ideas you can put into practice.
Useful business connections
Meet people who could become customers, collaborators, suppliers, supporters or simply good people to know.
£20 + VAT per month
Or £150 + VAT per year.
No awkward pitches. No pretending everything's going brilliantly.
Just business owners getting to know each other, sharing what they know and helping one another along.
MIMS NETWORKING COMMUNITY
Running a business is easier when you've got good people around you.
Introducing MIMS: Make It Mean Something.
An online networking and marketing community for small business owners who want useful conversations, fresh ideas and people they can turn to.
Because sometimes you need marketing advice.
Sometimes you need an introduction.
And sometimes you just need another business owner to tell you how they dealt with the very thing that's driving you up the wall.
What happens in MIMS?
Proper networking
We meet on Zoom twice a month, on the second and fourth Wednesday at 11am.
An hour to get to know other business owners, share what you're working on and make connections through guided breakout conversations.
A WhatsApp community
A place to ask questions, share your knowledge, promote something useful and get involved in conversations throughout the week.
Practical marketing advice
Regular prompts, tips and conversations to help you understand your marketing a little better and pick up ideas you can put into practice.
Useful business connections
Meet people who could become customers, collaborators, suppliers, supporters or simply good people to know.
£20 + VAT per month
Or £150 + VAT per year.
No awkward pitches. No pretending everything's going brilliantly.
Just business owners getting to know each other, sharing what they know and helping one another along.
TESTIMONIALS
Don't just take my word for it.
That would be weird.
Here's what clients had to say after I'd finished poking holes in their marketing.
I have awoken this morning with a purpose. First time I have been able to say that for a while, so thanks for your help, encouragement and belief in me!
It's been really helpful. It's actually a bit mad how I couldn't see it before, but I feel like I've really gained some clarity on how I want to position my coaching and what really matters to me moving forward.
I come to you when I want to make good business decisions. When I'm questioning my next steps. When I'm not sure if my ideas are good ones
When I don't know which option to take I feel like you offer sound logic and sense
I absolutely love the document and delighted to move to the next step. It was amazing reading things I say and think and actually realising, that's all true.
Wow, wow, thank you, thank you for my brand voice guide so much amazing, valuable content. I am so excited to use this.
Want to get your head around marketing yourself?
The Marketing to Money Method
Why your marketing isn't making you money, and what to fix before you spend another penny.
You don't need a marketing degree to run a successful business.
But it does help to understand how people find you, why they choose you and what happens between someone showing an interest and actually handing over their money.
That's why I wrote this book.
It's a practical guide for small business owners who want to stop guessing and start making better decisions about their marketing.
Inside, we look at the seven stages of the Marketing to Money Method, from understanding your market and positioning your business to generating enquiries, following them up and turning more opportunities into paying customers.
It's for people who want to understand what they're doing before they spend another fortune doing it.
And no, you don't need a glamorous business, a massive following or the ability to dance on TikTok.
£8.99 | Available on Amazon
Why your marketing isn't making you money, and what to fix before you spend another penny.
You don't need a marketing degree to run a successful business.
But it does help to understand how people find you, why they choose you and what happens between someone showing an interest and actually handing over their money.
That's why I wrote this book.
It's a practical guide for small business owners who want to stop guessing and start making better decisions about their marketing.
Inside, we look at the seven stages of the Marketing to Money Method, from understanding your market and positioning your business to generating enquiries, following them up and turning more opportunities into paying customers.
It's for people who want to understand what they're doing before they spend another fortune doing it.
And no, you don't need a glamorous business, a massive following or the ability to dance on TikTok.
£8.99 | Available on Amazon
ABOUT ELLE & CO.
Hi, I'm Elle. And I ask a lot of questions.
I'm Elle McDonald, founder of Elle & Co. Marketing, based in Edinburgh.
I spend a lot of my time talking to small business owners who are very good at what they do.
They know their trade. They care about their customers. They've worked hard to build something.
But when I ask why somebody should choose them over a competitor, the answers often get a bit fuzzy.
And that's usually where things start getting interesting.
Because understanding why people buy from you is pretty important if you're going to spend money persuading more people to do it.
My approach to marketing starts with curiosity.
I want to know who your best customers are, what they care about, what makes them buy and where your business might be missing opportunities.
Then we work out what to do with that information.
I work with a team of specialists to deliver the services our clients need, from research and messaging to video, social media and advertising.
And if I don't think something is worth your money, I'll tell you.
There's enough expensive marketing nonsense in the world already.
ABOUT ELLE & CO.
Hi, I'm Elle. And I ask a lot of questions.
I'm Elle McDonald, founder of Elle & Co. Marketing, based in Edinburgh.
I spend a lot of my time talking to small business owners who are very good at what they do.
They know their trade. They care about their customers. They've worked hard to build something.
But when I ask why somebody should choose them over a competitor, the answers often get a bit fuzzy.
And that's usually where things start getting interesting.
Because understanding why people buy from you is pretty important if you're going to spend money persuading more people to do it.
My approach to marketing starts with curiosity.
I want to know who your best customers are, what they care about, what makes them buy and where your business might be missing opportunities.
Then we work out what to do with that information.
I work with a team of specialists to deliver the services our clients need, from research and messaging to video, social media and advertising.
And if I don't think something is worth your money, I'll tell you.
There's enough expensive marketing nonsense in the world already.
Frequently asked questions
Do I need Marketing to Money before you can make my videos?
No. If you already know what you need, we're happy to discuss delivering it. We'll still want to understand your business and your customers so the content has a clear purpose.
Can you guarantee more customers?
No responsible marketing agency should promise you a particular number of customers without understanding your business, your market and how enquiries turn into sales.
What we can do is research thoroughly, make sensible recommendations and help you deliver marketing that has a clear purpose.
Is MIMS just for people who want marketing advice?
Not at all. It's a networking community for small business owners. Marketing is part of the conversation, but building relationships and getting to know other people is just as important.
What if I don't know which service I need?
Then let's have a conversation. Tell us what you're trying to achieve, what's currently happening and where you think you might need a hand.
We'll work out whether we're the right people to help.
Shall we find out what your business actually needs?
You might need a complete marketing rethink.
You might just want someone to make your videos.
Or you might be looking for a few good business connections and a place to learn something useful.
Whatever brings you here, we'd be happy to hear about it.
You might need a complete marketing rethink.
You might just want someone to make your videos.
Or you might be looking for a few good business connections and a place to learn something useful.
Whatever brings you here, we'd be happy to hear about it.
Prefer WhatsApp? Message Elle
Elle & Co. Marketing | Edinburgh, Scotland
Marketing with a point.
Marketing with a point.
GET IN TOUCH
Got a question? Message me on WhatsApp, email [email protected] or find me on LinkedIn. I'd love to hear what you're working on.
© 2026 SOCIAL MEDIA MANAGEMENT LTD, TRADING AS ELLE & CO. MARKETING. REGISTERED IN ENGLAND & WALES, COMPANY NO. 14244321. REGISTERED OFFICE: 1 CHURCH TERRACE, YEOVIL, BA20 1HX.
TERMS OF SERVICE
CONFIDENTIALITY POLICY
© 2026 SOCIAL MEDIA MANAGEMENT LTD, TRADING AS ELLE & CO. MARKETING. REGISTERED IN ENGLAND & WALES, COMPANY NO. 14244321. REGISTERED OFFICE: 1 CHURCH TERRACE, YEOVIL, BA20 1HX.
TERMS OF SERVICE
CONFIDENTIALITY POLICY